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Vitality Life Insurance: the one that Mums are talking about!

If you’re a mum Vitality life insurance is something you should definitely check out. But why is THIS the one that Mums are talking about? Keep reading to find out. First of all, here’s something I’ve read and noticed to be very true of me, can you relate to this?

Isn’t it funny. We think nothing of protecting our car, our home, our possessions, and even our pets… yet all too often mums neglect to insure the most important thing of all – their life!

Fact is no one wants to think about their own mortality. It’s uncomfortable thinking about ‘the worst’ – especially when you have young children and so much to live for.

But the hard truth is that some people die young. It’s a cruel fact that in the UK every 22 minutes a child suffers the loss of a parent. And whilst money can never replace the loss of a mother, it can go someway to ease – even prevent – the financial suffering that can occur.

Now the good news is that once you’ve sorted cover for yourself you can just forget about it. And the likelihood is your family will never have to cash it in. But the peace of mind that comes from knowing you’ve made provision should the worst happen will help you to sleep that little bit easier.

But what insurance should you opt for?

I’d highly recommend Vitality. It’s a 5* rated life insurance – and for good reason. Let me explain why…

Vitality Life Insurance isn’t just in case you die…

Vitality is a revelation in the life insurance space.

Rather than insure you against misfortune, it actually encourages you to avoid misfortune in the first place – by incentivising and rewarding you for choosing a healthy lifestyle.

In a nutshell, Vitality motivates you to make healthy choices, which in turn reduces the likelihood that your insurance will need to pay out. What’s more, Vitality rewards you for being healthy.

Tell me… what other insurance company gives you free cinema tickets EVERY WEEK?

And that’s not all… you can also enjoy free Starbucks drinks, 75% off Champneys all-inclusive breaks, as well as half price bikes and half price trainers for all the family – to name just a few.

What’s more, Vitality makes it cheaper for you to get healthier too. For example:

  • You can save 50% on Virgin Active membership
  • You can get a half-price Fitbug
  • You can get up to 50% cash back on a new bike from Evans Cycles
  • You can even save 50% off a pair of trainers from Sweatshop

You can even get up to £100 cashback – depending on your Vitality status at the end of the year. In fact, some mums find that they SAVE more per month than their insurance premium costs.

It could be a no-brainer decision for you too.

How does Vitality work?

Vitality is very simple.

In short, the more you take care of your health by being active and making healthy choices, the more points you earn. Your points determine your Vitality status, which can be bronze, silver, gold or platinum.

vitality status and points table

Beginning at Bronze stage (0 points), you have the chance to move up the ranks to Silver (800 points), Gold (1600 points), and finally Platinum (2400 points). With each stage you reach, the rewards are greater and, best of all, the higher your discount on monthly premiums.

Simply put: the more points you earn, the cheaper your insurance premiums become and the better the rewards are.

The best bit is that there are lots of ways you can earn points. Vitality is flexible and designed for all. You don’t need a heap of money and posh equipment. You just need the desire to lead a healthy life. Here are some examples:

  • Workout at Virgin Active – it’s cheaper with your half price membership
  • Use an activity tracking device (such as a Fitbit, Garmin, Polar or Fitbug) and clock up points for cycling, running, walking, or stepping.

As you can see, there’s something for everyone. And with an activity tracker you can even exercise and accumulate points from the comfort of your own home – whatever works best for you and your lifestyle.

Why does Vitality reward healthy choices?

It may seem strange that an insurance company is happy to give you all these valuable benefits.

But there’s logic behind the structure of this scheme…

As you know, the western world is plagued with lifestyle diseases. Lack of exercise, smoking, overeating, and alcohol can wreak havoc on our bodies. It’s a well-documented fact that conditions such as Diabetes Type 2, heart disease, and even some cancers have their roots in poor diet and insufficient exercise.

As humans, we’re not designed to sit around, but as our lives have become more sedentary, we’re just not moving enough. What’s more, we’re overindulging on convenience foods and giving into the temptations of sweets, cakes, and junk. In turn, our choices could lead to an early death – and if your life is covered, that costs the insurance company money.

Vitality takes a difference stance

By encouraging you to be healthy, it costs less to look after you.

If you’re active, eat well, and give yourself the time and space to relax and unwind, there’s a stronger chance you’ll live a long and healthy life.

In addition, encouraging us to be healthy is the right thing to do.

Preventable lifestyle diseases cost the country a lot of money. Worst still, as parents, we’re not setting the right example to our children by neglecting our wellbeing. Children copy and it’s better for everyone’s future if parents set the right example and give their children a great start in life.

Is Vitality right for you?

When exploring life insurance, it’s crucial you find a policy that’s right for you.

By this I mean you need to have sufficient cover for your lifestyle and your family needs.

But once you’ve made the decision to insure your life, it’s wise to consider Vitality. Remember, you could find that you save more on all the free stuff and discounts than the cost of your life insurance itself!

Read Bethan’s Story that shows you how.

So if you’re a mum who wants to take the first step, CLICK HERE to request a call from a Vitality consultant.

Are You Ready to Get Started?

Speak to an Advisor Today


You discover full details on all the amazing partner deals that are up for grabs. You’ll also get quotes and a savings estimation.

I think you’ll be impressed and surprised when you see how comprehensive and generous Vitality Life Insurance is.

I bet you didn’t expect all that from a life insurance company!

CLICK HERE to request a call with an advisor today.

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